Project Description

Issue

• Great brands in decline
• Weak personal accountability and profit focus

Businesses Challenged

• Stride Rite – wholesale focus and accounting
• Sperry Top-Sider – price oriented
• Keds – older customer base and one shoe
• Tommy Hilfiger Shoe License – unprofitable, management and brand challenged

Solution

• Metrics and accountability – introduced new management
• Stride Rite:
  • (1) Retail focus, accounting and management,
  • (2) Greatly expanded store base,
  • (3) Repositioned brand “life’s waiting, let’s go”,
  • (4) Bought Robeez – premier prewalker brand
• Sperry Top-Sider: Repositioned as premium performance and casual water brand; built woman’s business
• Tommy Hilfiger: Reworked approach and team; focused on shoe chains and department stores
• Saucony: Bought and successfully integrated back-end (savings) and grew sales