Project Description


  • Alloy Digital was a web 1.0 digital media publisher needing to transform to a 2.0 and beyond digital world.


  • Revenue limited to banner ads
  • User engagement on web properties limited
  • Social engagement had dropped due to Facebook changes
  • No mobile footprint
  • Poorly performing websites
  • No alternative revenue streams
  • No team focused on product improvements


  • Pano Anthos named Chief Product Officer — established agile, product-oriented culture that reflects the new web and mobile worlds.
  • Brought e-commerce in-house and hired team to drive growth
  • Built and launched moneymaking mobile games and very successful mobile viewing apps with a brand new mobile product management organization at Alloy;
  • Created new revenue streams while delivering 5.7 petabytes of video per year across O+O and Youtube channels.
  • Implemented gamification layer on with encouraging early results.
  • Implemented Big Data leveraging Vertica and tools to identify key user behaviors and testing.


  • New revenues grew by over $1 million in less than 9 months from $0
  • E-commerce initiatives grew revenues by 50% yoy
  • Leveraged social media to increase yoy traffic on by over 20% yoy.
  • Increased unique visitors by 20% yoy to 66 million visitors for
  • Grew average time on page by over 40% yoy.
  • Platforms created to expand revenue streams beyond current properties in mobile and gaming worlds
  • Team built to carry growth forward with Alloy merger with Break Media