Q: Which one below is one of the top 5 tools that customers believe will help them save money?
a. mobile coupons
b. recommendations from family and friends,
c. text alerts from retailers,
d. facebook or twitter
A: Recommendations from family and friends (Business Insider)
What this means for brands and retailers?
Help people shop smarter (e.g. make better buying decisions) rather than drive e-commerce [traffic] from social sites. Think of social as a marketing channel.
1.Use social to help people save money
2.Use social to help people choose what to buy