Durable Goods Executive Summary

  • The impact of the Internet on consumer durables goods purchasing is considerable
  • Durable Goods Manufacturers (DGM’s) must understand the online behavior of their different types of customers
    • These customers expect to directly engage with their brands anywhere at anytime
    • These customers engage in online interactions above and beyond product research.
    • These customers seek online community
  • DGM’s must understand how their retail customers/partners are being challenged in the market

—  Eaglepoint recommends:

  • DGM’s must sell online by developing their own direct-to-consumer capability.
  • DGM’s must develop and execute a clear strategy with online distribution partners like Amazon.
  • DGM’s must tie together the user retail experience of their products with their other forms of digital user experiences.

For the full whitepaper: