Project Description


One of the largest, private timeshare developers in the US, Travel Co has 13 timeshare properties and approx 150,000 members.


  • Digital presence very neglected and very damaged
  • Search results were littered with complaint board posts, ripoff report, damaging videos and numerous bad ratings (1 star) from yelp, trip advisor and others.
  • Website was over 5 years old and very dated with very low traffic.
  • No social presence — 500 Facebook fans — and most of their Facebook page was covered with complaints


  • Rebranded and rebuilt the website and social properties to be mobile responsive, eye-catching and integrated with all of their resort properties
  • Built and trained a social media team to engage online users
  • Engaged SEO experts and content providers to improve 1st page results

Result – Dramatic Digital Transformation

  • Traffic has grown over 50% MOM and YOY since the site launched this spring.
  • Shifted the vast majority of negative results to page 2 and beyond and replaced with much more accurate content and links
  • Built their social media presence to over 20,000 Facebook fans with very high engagement numbers on Twitter and Pinterest as well.
  • Executive team now believes in digital and hired a digital director to continue to grow the relationship between itself and its community
  • Co. hired a Digital Director to take over initiatives