Q: What % of people are more likely to share their service experience with the brand than they were 5 years ago?
What this means:
Online reviews matter. Bad or mediocre reviews hurt badly. Now where is it more true than digital that “You don’t get a second chance to make a good first impression”. You don’t even know how bad it is because you get no feedback except less revenue — plain and simple.
Working with and managing review sites like Yelp and Google+, your social media sites (Facebook and Twitter) and your product reviews on distributors like Amazon and Build.com are more and more critical to ensure a good first impression and continued interaction.