Mrs. Fields Cookies
Situation:
- Declining sales
- Low margins
- Bank-line covenant defaults
- Mezzanine debt payment default
- Franchisees unhappy
Solution:
- Restructured mezzanine debt to gain control
- Renegotiated bank credit facilities
- Indentified and appointed new CEO and independent board
- Worked closely with the new CEO to rebuild the management ranks
- Implemented the reorganization and turnaround plan
Result:
- Company business stabilized
- Bankruptcy is avoided
- Private equity firm purchased the company
- Mezzanine investors’ recovery far exceeded expectations