Culligan, Inc.

Situation:

• Chronic slow growth
• Entrenched dealer/distributor organization
• Few product or marketing innovations
• Stagnant management

Solution:

• Developed a growth-centered turnaround strategy accepted by the board
• Acquired several large metropolitan dealers
• Created “role-model” sales/marketing organization
• Revitalized dealer network
• Introduced new advertising campaign
• Introduced Culligan Bottled Water
• Repositioned company with a “drinking water company” platform

Result:

• Grew top line by 15 to 20+% per year for 3 years
• Doubled profitability
• Gary DiCamillo named General Manager, Culligan US, at age 33
• Gary DiCamillo recognized by Advertising Age magazine as a “Top US Marketer”