The digital and social media landscape in 2013 has continued to change rapidly. Whether it is e-commerce, mobile phone usage or video consumption, the market refuses to move at a leisurely pace. All of which puts more pressure on mid-market companies.
Bizrate has just conducted an online study of social image sharing sites like Pinterest and the data is electrifying if you are an online brand or retailer. The social image sharing site users are much more engaged than typical social media sites. They share more, they spend more.
The Facebook ad placement changes in February have been well documented by GigaOm and others indicating a number of important shifts in this critical space. Instead of relying on advertisers to bid their way to the best ad spots, Facebook is smartly using feed behavior to dictate what shows up.
The Pew Research Foundation came out with a recent study called the Rise of In-Store Mobile Commerce calling out the impact of mobile smartphones on holiday 2011 shopping. The numbers speak to the scary impact of the showrooming phenomenon.
Crowdsourcing Style In-Store, by Customers We all know about the impact that online user interfaces are having on style curation. Instead of relying on a bunch of stylists to decide what and how we wear our clothes, the internet is crowdsourcing style by customers and [...]
Showrooming is a phenomenon that will not go away. Target thinks they can somehow stem the tide of technological progress with the proverbial finger in the dyke. But this is not a dyke that is pluggable. The power is shifting to the consumer faster than the [...]
Internet User Defined In their press call last week, Google obfuscated the various definitions of an internet user in online terms. The WSJ takes a small swing at the debate. Billions of dollars swirl around these definitions. Here is a deeper look at the various definitions [...]
Rather than help switch me to a more efficient and better user experience online, catalog companies like Chefs want to use negative reinforcement psychology and systems to make me elicit their desired response. That will rarely work. According to EMarketer, retail apps may well cut [...]